Promoting High Impact Entrepreneurship Benefits Everyone

Endeavor is a nonprofit organization devoted to promoting high impact entrepreneurship. It currently supports 1000 entrepreneurs around the world. It began operations in September 2013 in Miami thanks to support from the Knight foundation where my daughter Adriana was invited to form part of the founding committee.

Since her incursion into Cisneros, Adriana has infused a great entrepreneurial spirit both inside and outside the company. She is conscious of the responsibility we have as business people to promote countries’ entrepreneurial development by getting young people involved, not only through financing but also by equipping them with the know-how they need to convert their ideas into powerful businesses.

This is why in December last year, in my capacity as an Endeavor Mentor, I had the honor of participating as a judge for the ISP (International Selection Panel). Alongside my counterparts Jocelyn Cortes-Young, Daniel Heise and Lisa Raggiri, as well as Board Members Maurice Ferré, Sean Wolfington, Andrés Moreno and Ernest Bachrach, I was able to meet and interview people with entrepreneurial projects from 15 countries who are participating in the rigorous process of becoming part of this global network.

During the 2014 ISP, 40 high impact entrepreneurs representing 22 companies were selected by the panel and were admitted as new Endeavor members.

A Spanish company that really caught my eye during one of the group of presentations where I was involved, was Shazura (previously known as Shot & Shop). It is a software which plans to revolutionize the way we search for images on the internet. Its modern technology was developed by Sira Pérez de la Coba and transforms photos and videos into numbers. These numbers are then converted into data which means they are able to be compared with one another on the internet and facilitate searching.

In recent years at Cisneros Interactive, we have placed a lot of emphasis on developing digital companies that add value and we can see a lot of potential in Shazura to make the lives of many people easier. It is also an excellent opportunity for developing e-commerce. During its beginnings, this venture has already helped thousands of users to find clothes they like, based on just one pattern.

This is why I am pleased to share with you that alongside my daughter Adriana, Edgar Bronfman Jr. (Former Chairman and CEO of Warner Music Group) and Jordanian entrepreneur Walid Tahabsem, we have decided to support Sira to take use of his platform to the next level. This will be done with financing of US$1 million and will mean the company will very soon be able to set up in Silicon Valley.

At Cisneros, we are proud to be able to propel these kinds of innovative projects which contribute to making the web a more powerful business tool.

Here is an article with all of the information: Spanish Startup Wins Billionaire Backing for “Google of Images”.


We Are All Necessary

The Venezuelan Episcopal Conference (CEV) recently published an exhort in which it highlighted the message left by His Holiness, Pope Francis during his visit to Latin America. It encourages us to assimilate adversity with courage, hope and responsibility. 

I would like to share some of the concepts I think aptly summarize the spirit of his message: 

  • We are all needed to reconstruct Venezuela and to do so, we need to meet as brothers and sisters and look for solutions together.
  • We all contribute to creating the Venezuela we strive for.
  •  Venezuela is one.
  • All Venezuelans want a country that loves peace, promotes family unity and progress.
  • We need a wholehearted desire to overcome difficulties to create an environment favoring agreements, dialog and reconciliation throughout our country.

Here is the full document (available only in spanish):


His Majesty King Juan Carlos I of Spain Visits the Dominican Republic

A few days ago in the Dominican Republic, I had the honor of accompanying his Majesty King Juan Carlos I of Spain at the inauguration of the street which now bears his name in La Romana.

H.M. King Juan Carlos, alongside President Danilo Medina, cut the ribbon and declared the “Avenida Rey Juan Carlos I” inaugurated. This street provides direct access to Casa de Campo from the International Airport of Romana via the Coral motorway.

Ministers of the Presidency, Gustavo Montalvo and José Ramón Peralta, were also present at the ceremony as well as well-known businessmen José and Alfy Fanjul, Felipe Vicini and Ramón A. Méndez.

The Dominican Republic is one of King Juan Carlos’ most visited vacation places and he has become one of the country’s most loved visitors.


Cisneros: A Family History 1570-2015

It fills me with happiness and pride to share with you that on April 21, at the VII International Conference on Transatlantic Studies held at Brown University, Cisneros: A Family History 1570-2015 was launched. It is a book inspired by my father and it crystallizes one of his biggest desires: to unearth the family history for posterity.

The text is a first edition originally created as a personal archive, but on October 15, we will be launching the publication at the Royal Academy of History in Madrid, Spain, in a format designed for a much wider audience.

While researching and journeying through the past to create Cisneros: A Family History 1570-2015, I have realized that our family DNA is made up of defining elements from modernity, such as predicting changes, innovating to bring them about and the resilience needed to live them and lead them. These are characteristics I see every day in my children and grandchildren and they remind me that this publishing venture which started as a tribute to my father’s memory is also a legacy for them and a project to continue enriching for years to come.

The book was written by José Ángel Rodríguez, with a prolog by Carmen Iglesias and an epilogue by Professor Julio Ortega. It is thanks to them it has been possible to compile our roots and give my family this beautiful gift.

I have also included an introduction I wrote in which I explain why this dream was important to me and why I would love to share it with you. I hope you enjoy it…


A New Policy Towards Cuba

 

Following more than five decades, the restoration of diplomatic relations between the United States and Cuba seems increasingly more feasible. It is something to celebrate, not just for the people in both countries, but for the whole region.

Already in 2014, several representatives from the business and political sectors as well as the Cuban-American community had expressed our support to President Barack Obama’s Administration, in his efforts to improve US relations with the island and support Cuban people living in the United States.

Eight months later, we celebrate a new stance on diplomatic dialog which we are sure will continue in line with national interests and values by improving the capacity of Cubans to work towards a more democratic and prosperous country.

It is clear the reforms announced in 2009 have helped set the foundations for positive changes, by helping Americans to reunite and better support their family members on the island. Similarly, the free flow of information, improved communications, expanded remittances and commerce, and support for Cuban civilian society have also helped the Cuban people take greater ownership of their own lives.

We are encouraged by President Barack Obama’s recent statements on his intention to continue to call on Havana to respect human rights. We now sign a new missive recognizing the White House for its efforts to propose the matter and congratulating it on its decision to take action.

For years, I have expressed myself in multiple forums, on the need to create a more integrated Latin America in order to successfully face the challenges posed to us by the current global scene. In this sense, the normalization of diplomatic relations between these two countries would be an enormous step.

Now the new objective will be to achieve a legislative framework with regards to Cuba which reflects the reality of the 21st century.


Returning to Our Roots

Gustavo Cisneros at Palencia, Spain

For the Cisneros family, our roots, values and legacy have always guided our actions both in our personal lives and as a company. We are proud of our roots and learning about our history became our life’s mission.

More than a decade has passed since my family and I began this great quest to explore our background. It was crystallized through publications such as, “La saga atlántica de los Jiménez Cisneros” (The Atlantic Saga of the Jiménez Cisneros Family) which was published by Fundación Cisneros… This quest led me to the town of Cisneros in Palencia, Spain, and confirmed us to be descendents of the Jiménez de Cisneros family.

It allowed my family, especially my grandchildren, to have in-depth knowledge of our roots, as well as visit the place where our ancestors lived and from where they left on an adventure to the Americas, which is extremely important for us.

It was during this quest, I recently had the opportunity to return to Palencia. I traveled through some of the most important areas of Valladolid and of course, Cisneros town, together with the National Delegate for Valladolid, Miguel Ángel Cortés; José Ma. Hernández, President of Regional Council; Carmen Fernández, Delegate for Culture; the Mayoress of Cisneros, Rosa Aldea and her team; as well as the Mayors of Frómista, Fernandez Diez Mediavilla, Pedrosa de la Vega, Arturo Calvo, Saldaña, Miguel Nozal y Becerril and Mario Granda.

La Casa del Esclusero in Frómista; La Olmeda Roman Villa in Pedrosa de la Vega; the Museo Parroquial de Arte Sacro in Becerril de Campos; as well as the Cisneros Museum and Church; were some of the main places we visited. We heard about some of the tourism projects promoting these places which are home to some of the greatest renaissance art expressions.

As the Spanish proverb says, “If you don’t know where you’re going, look to where you came from…” . Over the last seven years in our family, Villa Cisneros has already become a part of our daily lives and our history.


It is Essential to Support Civilian Society in Cuba

Recently, we have been pleased to see President Obama’s Administration take commendable steps towards improving relations with Cuba, by opening up travel to the Cuban-American community, allowing expanded remittances and purposeful travel for more Americans. Without a doubt, these are significant advances which empower the Cuban people and allow the two countries to be more connected than at any other time during the last fifty years.

Now more than ever, the United States can support Cuban people to decide their own future, by crystallizing political reforms that have already begun.

This is why a group of 46 members from the political, business and foundation sectors have written an open letter to President Obama to request he does not back down on this issue. We have listed four recommendations to deepen the reforms taking place in order to give greater freedom to both private organizations and individuals to become, either directly or indirectly, catalysts of change in Cuba:

1.       Expand and safeguard travel to Cuba

2.      Increase support to civilian society in Cuba

3.       Prioritize relations in areas of mutual interest

4.      Offer financial guarantees

I share with you the entire text, hoping we will soon see greater progress in relations between the United States and Cuba.


Vatican diplomacy could be Venezuela’s salvation

At least 30 people have died in Venezuela in the street protests between pro- and anti-government supporters of the past month. The economy, plagued by shortages and high inflation, is in near freefall. Politically, the polarisation long fomented by both the socialist government and the opposition has deepened even further.

Distrust, intolerance and confrontation have become the norm; how else to understand a recent ruling that banned websites deemed “harmful to the Venezuelan people”? Amid the disturbances, calls for political justice or ideology have also lost their old resonance – for both sides. The situation is no longer tenable, and it cries out for attention and help from the international community. So far, it has largely ignored Venezuela’s terrible plight.

The challenges of achieving meaningful dialogue are huge. The incendiary atmosphere makes it especially difficult for what I call “The Two Venezuelas” – one in favour of the government, the other against – to talk to each other. Efforts by both sides have so far been half-hearted, or duplicitous. Nevertheless, resolution of the country’s colossal problems requires a truly consensual project.

To begin with, both sides need to recognise the legitimacy and significance of the other, and, despite their differing national visions, to meet on common ground: their love for Venezuela and the desire to build a better future.

This better future, which Venezuelans of all socio-political persuasions can surely agree on, is a country where all opinions count, where human rights support democratic rule, and where minority rights and long term stability are nurtured. It is a country where parents can spend their time cultivating their children as good citizens instead of waiting half a day in queues to buy their groceries. It is a country where walking in the streets is safe and enjoyable, instead of fraught with peril as it often is now. It is a country that gives its youth the possibility of dreams, and where journalism is not a life-threatening profession. In brief, it is a country where everyone has the right to speak, and be listened to respectfully, and where that rich dialogue engenders growth of all kinds.

With so many currently mourning the loss to violence of beloved family members and friends, Venezuela’s crisis needs to become a defining moment that sparks a collective effort to resolve a conflict that touches all citizens – not just the government or the opposition. The country has, in the past, demonstrated the political maturity needed to establish common ground. It must do so again. Gifted minds that prioritise the future over the past and can focus on the task at hand rather than the losses suffered or the obstacles faced, will be the architects of that consensus. But to create consensus, bridges first need to be built trough honest dialogue.

Overcoming polarisation is the most urgent task. Unfortunately, the conflict has left the country void of honest brokers. Amid so much division, no single institution or individual is considered the depository of righteousness. And at a time when such a figure is so essential, Venezuela lacks an arbiter who loves our nation, understands its complexity and enjoys the deep knowledge of our history needed to propose consensus-building formulas that would be acceptable to all. The country is in dire need of a mediator whose work and deeds are inspired by a deeply felt conviction to seek the best for all and to set us on a path to a better future. The delegation dispatched to Caracas by the Union of South American Nations with the mission of promoting dialogue is a start, but is far from enough.

Perhaps His Holiness Pope Francis and wise Vatican diplomacy could be Venezuela’s salvation. Pope Francis could bring to a halt the nation´s destructive journey. Signs abound of his suitability for such a role: from the internal messages he  has sent to his representatives in the country, to his expressions of concern over the violent turn that student protests have taken. “I beg all parties in conflict to seek peace and understanding,” the Pope has said. “I call on all the Venezuelan people, beginning with those with institutional and political responsibilities, to unite in seeking national reconciliation through mutual pardon and sincere dialogue and respect for truth and justice as the medium to achieve the common good”.

Opinions differ over who is responsible for what in Venezuela, or how things arrived at this disastrous point. But what seems self-evident and unquestionable is that the status quo is unsustainable. Both sides need to show good will by releasing all political prisoners, by ending all street barricades, and by lowering all voices of confrontation. If the Vatican's diplomacy can facilitate those initial steps, talks to reconcile Venezuelans around real solutions to profound problems can begin — which is what Pope Francis is praying for. Let's take his prayer to heart.

Article published in the Financial Times March 20, 2014

[ TRADUCCIÓN ] 
 

La colaboración diplomática del Vaticano, posible salvación para Venezuela 

 
Durante el último mes, por lo menos 30 personas – entre simpatizantes del gobierno y  opositores – han muerto en Venezuela debido a las protestas. En tanto, el país atraviesa una situación económica apremiante, con un alto índice de inflación y al borde del colapso; mientras que la polarización fomentada desde tiempo atrás, tanto por el gobierno socialista como por la oposición, se ha incrementado drásticamente. 
 
La desconfianza, la intolerancia y la confrontación se han vuelto comunes. ¿De qué otra forma podrían entenderse las regulaciones que restringen el acceso a sitios web que “agredan al pueblo venezolano”? Entre disturbios, llamados de justicia política o ideología, ambos frentes han perdido su antigua fuerza. La situación es insostenible y requiere desesperadamente de mediación internacional. Hasta el momento, el caos que enfrenta Venezuela ha sido terriblemente ignorado. 
 
Los retos para alcanzar un diálogo significativo son enormes. La atmósfera incendiaria hace especialmente difícil el diálogo, debido a lo que yo llamo el surgimiento de “las dos Venezuelas”, una a favor del gobierno, la otra en contra. Los esfuerzos por parte de ambos frentes han sido medianamente sinceros e incluso falsos; sin embargo, para alcanzar la solución de los grandes problemas del país, se requiere de un proyecto honesto y unificado. 
 
Para empezar, más allá de sus diferentes visiones sobre la situación, ambos frentes necesitan reconocer la legitimidad y la importancia del otro; y encontrar un punto de coincidencia: su amor por Venezuela y su deseo de construir un mejor futuro. 
 
Este mejor futuro con el que estarán de acuerdo todos los venezolanos – independientemente de sus ideas políticas – está representado por un país en donde todas las opiniones cuenten, en el que el respeto a los derechos humanos, a los derechos de las minorías y la estabilidad a largo plazo, vayan de la mano. Un país, donde los padres de familia puedan pasar tiempo formado buenos ciudadanos en lugar de haciendo filas para adquirir productos básicos. Un país en el que sea posible caminar por sus calles sintiendo confianza y seguridad, en lugar de hacerlo con ansiedad y temor. Un país en el que los jóvenes puedan alcanzar sus sueños y donde los periodistas no se jueguen la vida cada día para cumplir con su trabajo. En suma, un país donde todos los venezolanos puedan expresarse libremente y ser escuchados. 
 
Con tantos venezolanos de luto por la pérdida de familiares y amigos, la crisis que vive hoy Venezuela tendría que convertirse en el momento decisivo para el despertar de un esfuerzo colectivo para resolver un conflicto que afecta por igual a todos los ciudadanos, no sólo al gobierno o a la oposición. Venezuela ha demostrado ya en el pasado, la madurez política que es imprescindible para encontrar un punto de coincidencia. Las mentes privilegiadas priorizan el futuro sobre el pasado, centrándose en la tarea por hacer en lugar de en las pérdidas o los obstáculos que enfrentan…serán ellos, los artífices del consenso; pero para que puedan llevarlo a cabo, es necesario construir una atmósfera que privilegie el diálogo honesto. 
 
Superar la polarización es prioritario. Desafortunadamente, el conflicto ha dejado un vacío de mediadores honestos; y en medio de tanta división, ninguna institución o individuo es considerado como depositario de confianza. En este momento en el que la figura de un mediador es esencial, Venezuela carece de un árbitro que ame a nuestra nación, que entienda su complejidad y que conozca nuestra historia, características necesarias para proponer fórmulas de consenso que resulten válidas para todos. Venezuela se encuentra en extrema necesidad de un mediador cuyos actos sean inspirados por la única y profunda convicción de buscar lo mejor para los ciudadanos y colocarnos en la senda hacia un futuro mejor. El grupo de cancilleres enviado por UNASUR, próximo a llegar a Caracas con la misión de promover el dialogo, es un comienzo, pero está lejos de ser suficiente. 
 
Quizá Su Santidad El Papa Francisco y la sabia cancillería del Vaticano, podrían convertirse en la salvación de Venezuela. El Papa Francisco podría poner fin a la trayectoria destructiva de nuestro país. Las muestras de su carácter idóneo para esta tarea abundan; desde los mensajes internos que ha enviado a sus representantes en el país, hasta la expresión de su preocupación por el giro tan violento que han tomado las protestas estudiantiles, haciendo un llamado “a la paz y la concordia” al pedir que “todo el pueblo venezolano, comenzando por los responsables políticos e institucionales, se una para favorecer la reconciliación nacional a través del perdón mutuo y el diálogo sincero, el respeto por la verdad y la justicia, capaces de hacer frente a cuestiones concretas para el bien común”. 
 
Las opiniones acerca de quién es responsable de qué en Venezuela o cómo fue que llegaron las cosas hasta este punto tan desastroso, son divergentes; pero lo que parece ser una verdad evidente e incuestionable, es lo insostenible de la situación. Ambas partes del conflicto necesitan demostrar su buena voluntad a través de la liberación de los presos políticos; terminando con las barricadas en las calles y disminuyendo el nivel de confrontación. Si la diplomacia de la Santa Sede pudiera facilitar estos primeros pasos, el diálogo de reconciliación entre los venezolanos en busca de soluciones reales, podría dar inicio…eso es por lo que ora el Papa Francisco. Aceptemos de corazón sus oraciones. 


Tolerancia y diálogo sincero, las vías de la reconstrucción

Con la violencia en ascenso, la situación en Venezuela ha alcanzado un punto insostenible al cual no podemos ser ajenos.  Más allá de cualquier ideología, el país exige una reconfiguración y toma de decisiones inmediata, que nos permita definir el rumbo que Venezuela necesita tomar para encontrar -de mutuo acuerdo-, la senda de la paz, reconciliación y crecimiento.

Desgraciadamente, hoy la intolerancia y la desconfianza, así como el evidente ánimo de confrontación visto en nuestras calles, parecen reinar en el país. La reciente advertencia por parte de la Comisión Nacional de Telecomunicaciones (CONATEL) a proveedores de internet para bloquear los sitios web que “agredan al pueblo venezolano” y “causen desestabilización y zozobra” es una clara muestra de ello, al igual que la consideración de una posible restricción para el ingreso a redes sociales como Twitter y YouTube.

Ante este tipo de actitudes, la idea de sentar en la mesa a dos Venezuelas tan distantes, parece lejana. No obstante, resolver los grandes problemas que hoy nos aquejan –criminalidad y violencia, desabastecimiento, un alto índice inflación y una apremiante situación económica- requiere de la voluntad de todos. Se necesita una apertura en la que cada una de las partes reconozca la validez de sus interlocutores, poniendo por encima de cualquier diferencia, esa gran coincidencia que nos une a todos los venezolanos: el amor y la lucha por nuestra patria.

Necesitamos comenzar un diálogo sincero, a trabajar juntos en la construcción del país que todos deseamos: un país en el que todas las opiniones cuenten; en el que el respeto de los derechos humanos, los derechos de las minorías y la estabilidad no estén peleados. Un país de progreso en el que las madres de familia no necesiten realizar una odisea para adquirir lo básico. Un país en el que la gente pueda caminar confiada por la calle. Un país en el que los jóvenes puedan alcanzar sus sueños. Un país en el que sus periodistas no tengan que jugarse la vida todos los días para hacer su trabajo, en el que  la libertad de expresión y el oficio de la comunicación sean respetados. Un país en el que todos los venezolanos podamos expresarnos y ser escuchados.

Estamos en el momento justo para demostrar la madurez política de Venezuela y decidir la forma de resolver un conflicto que está afectando a todo el pueblo venezolano, no sólo a gobierno u oposición.  El nivel de polarización que ha alcanzado Venezuela, merece ya la mediación externa de una figura que goce de credibilidad ante ambas partes: un árbitro que conozca y quiera a Venezuela y que comprenda la complejidad de su situación. Alguien que cuente con capacidad técnica para llamar a la reconciliación, con disposición para el diálogo y cuyo fin último sea la consecución de la paz y la  unión entre todos los venezolanos.

En este contexto -tal como diversos personajes han propuesto ya- la intervención de una figura al margen de cualquier interés político, como la del Papa Francisco y la sabia cancillería del Vaticano, emergen como la  opción más viable. Desde el recrudecimiento de las protestas en Venezuela, el Sumo Pontífice se ha mostrado especialmente preocupado por la violencia desatada y ha sido uno de los primeros en hacer un llamado “a la paz y la concordia” al pedir que “todo el pueblo venezolano, comenzando por los responsables políticos e institucionales, se una para favorecer la reconciliación nacional a través del perdón mutuo y el diálogo sincero, el respeto por la verdad y la justicia, capaces de hacer frente a cuestiones concretas para el bien común”.  El Vaticano cuenta además con figuras como el Cardenal Pietro Parolin, hoy Secretario de Estado, que en su calidad de Nuncio Apostólico de Venezuela, tuvo la oportunidad de conocer de cerca nuestra situación y cuenta también con gran experiencia en materia de negociación internacional.  La Conferencia Episcopal Venezolana tiene la confianza del país y podría tomar parte de este arbitraje y del establecimiento de un ambiente propicio para un diálogo sin exclusiones.

Se puede o no estar de acuerdo con lo propuesto hoy en Venezuela, es justo ese debate el que da fuerza a toda democracia.  Pero lo que no podemos negar es lo insostenible de la situación que atraviesa hoy nuestro país, donde la protesta es una reacción normal como lo es en cualquier sociedad democrática; no obstante, debe poder hacerse sin violencia.

Tal como ha sido la constante en las grandes transformaciones de América Latina, los jóvenes venezolanos han sido los primeros en alzar la mano, mostrando al mundo el espíritu de nuestra patria: echado pa’lante, decidido, valiente, que no se doblega. Se trata de jóvenes que entienden que el progreso también está ligado con el bienestar de los menos favorecidos; que son capaces de visualizar las consecuencias, a mediano y largo plazo, que trae consigo la carencia de certeza; y que pugnan por la reconstrucción del país.

Si queremos encontrar la reconciliación, resulta indispensable el cese a la persecución; así como la investigación independiente y transparente de los fallecimientos ocurridos y las denuncias existentes sobre violaciones a los derechos humanos durante las protestas.  La violencia –provenga de donde provenga- es totalmente reprobable.

Venezuela requiere de la unión de gobierno, instituciones, partidos políticos y ciudadanos, de un debate constructivo  que nos permita recuperar esa Venezuela de oportunidades, de progreso y de bienestar.

Hoy me duele mi patria tan dividida, me duele el grado que han alcanzado nuestros desacuerdos. Me duele una Venezuela que sufre; pero confío en que el amor que los venezolanos sentimos por nuestra patria, nos permitirá superar la intolerancia que ha dominado el escenario político en los últimos años, para dar paso al debate democrático y la recuperación de la confianza en las instituciones. No podemos darnos el lujo de continuar divididos.

Si bien este pronunciamiento recibirá, estoy seguro, críticas de muchos; también estoy convencido que si las partes se sientan a la mesa del diálogo –contando con una mediación externa como la del Vaticano-, mi país encontrará de mutuo acuerdo, la paz y la reconciliación que todos aspiramos.

Editorial publicada en el País

(Original article in spanish)


Interview with Bloomberg: Adriana Cisneros focuses on Latin American expansion

I would like to share with you another interesting interview by Bloomberg of my daughter Adriana as the new CEO of Cisneros. In the interview, she mentions relevant aspects of our future plans and the niche markets with the greatest potential for the organization’s growth. Adriana clearly states that her focus is on Latin America, where there are markets very favorable for expansion, as well as her goal to bolster our status as a leader in Spanish-language TV. How can that be achieved? Through new acquisitions, expanding our production companies and capitalizing on the growth of e-commerce in Latin America. I am convinced that’s precisely the most promising course for Cisneros, with Adriana at the helm, representing a new generation of leadership and knowledgeable of the digital tendencies from which new platforms and formats have originated like digital advertising, which is currently experiencing the highest rate of growth in Latin America and where there are markets with great potential. In this interview, she also mentions a number of our other investments, including Tropicalia, our real estate project in the Dominican Republic, and Miss Venezuela.  The latter was exemplified to demonstrate how to generate greater growth in existing companies while expanding their digital reach.

I invite you to see the interview through the link below:

Cisneros’s First Female CEO Seeks Latin America Expansion by Adriana Cisneros